A graduate of the prestigious HEC Montréal and the University of Montreal in 2018, Alexandre joined the Radiance team in October 2018.
In addition to his undeniable qualities in account management and media strategy, Alexandre likes to distinguish himself by the relevance of his contributions, but also a good joke.
Passionate about travel, he went to Asia for two months with a friend last summer. If he could only remember one place it would be Vietnam where he stayed nearly 3 weeks. The change of scenery was a total 180 in terms of culture, landscapes, food and the local way of life. He loved it so much, he has vowed to return one day.
Role in the agency
As a campaign coordinator, I'm a real jack-of-all-trades. From the development of digital strategy, to project management and customer relations, everything goes very fast, and that's the way I like it.
A good project coordinator must be curious and be ready to work as a team. I'm not afraid to get started, take risks, make mistakes and get it right. That is the price to pay for a successful campaign.
What is your vision of digital?
Everything is becoming more and more personalized and we are getting better at customer expectation. It's like an extension of ourselves, it's a universe where evolution seems limitless. It's really exciting to be in this environment.
If you could take 3 things to a desert island, what would they be?
1. A boat
2. My cell phone
3. A few good bottles and a few good dishes.
If you were a movie character, who would you be?
Draco Malfoy because he is intelligent and is not indifferent to anyone. And deep down, he's a nice guy.